Gypsy Shells
As the Social Media Manager for Gypsy Shells, I managed the brand’s Instagram with a focus on increasing engagement and driving online sales. I developed digital marketing content and monitored monthly social media performance. By analyzing engagement and growth metrics, I used data-driven insights to refine content strategies and strengthen the brand’s connection with its target audience.
Berlook
For Berlook, I created visually engaging photography and short-form video content to promote the brand’s social media platforms. I developed visual concepts that highlighted the brand’s swimwear while creating content designed to capture audience attention.
Rising Clarity
For Rising Clarity, I provided strategic communication support focused on strengthening the brand’s digital presence and expanding its reach. I contributed to the development of a social media style guide to establish consistent visual and messaging standards, managed the brand’s Pinterest presence, and provided recommendations for improving the company’s website and overall digital strategy. This project allowed me to combine creative thinking with strategic communication to create a more cohesive online presence and connect the brand with a broader audience.